Product & Proposition Development
Developing new insurance products and improving existing propositions, from customer needs and product design through to pricing, distribution and commercial viability.
Services
Goose Advisory works with insurers, brokers, MGAs and businesses across the insurance sector, providing specialist expertise, independent advice and practical support.
Our services span growth, underwriting and trading performance, data, strategic decisions and leadership. We also develop proprietary data products designed to address specific industry challenges.
New products, partnerships and customer journeys, tested commercially before you commit the investment.
Developing new insurance products and improving existing propositions, from customer needs and product design through to pricing, distribution and commercial viability.
Creating and strengthening partnerships between insurers, distributors and brands, covering proposition design, commercial arrangements, performance and governance.
Assessing opportunities to enter new markets, customer segments, geographic areas and distribution channels, including the commercial case for expansion.
Developing brand positioning, marketing strategies and customer acquisition approaches that support commercial growth.
Improving customer experiences across acquisition, purchase, servicing, renewal and claims, with a focus on digital journeys, conversion and customer outcomes.
Find where margin is leaking across pricing, underwriting, portfolio and distribution, and what to fix first.
Reviewing pricing adequacy, risk selection, underwriting appetite and portfolio mix to identify opportunities to strengthen profitability and manage risk.
Analysing portfolio performance, trading trends and the drivers of profitability, identifying emerging issues and opportunities for improvement.
Evaluating distribution channels, aggregator relationships and insurer panels to understand their commercial contribution, optimise performance and strengthen trading arrangements.
Securing, structuring and managing underwriting capacity, insurer partnerships and delegated authority arrangements for brokers and MGAs.
Better decisions from the data you have, and new revenue from the data you own.
Developing data strategies, architectures and operating models that connect data capabilities and investment to commercial objectives.
Improving the quality, completeness and value of existing datasets through data matching, validation and the integration of external information.
Combining data, analytical modelling and business intelligence to investigate problems, uncover opportunities and support commercial decisions.
Turning valuable datasets into commercial propositions, from identifying potential use cases and developing products through to finding customers and routes to market.
Researching markets, competitors and industry performance, using comparative analysis and benchmarking to identify trends, opportunities and areas for improvement.
Independent analysis and challenge before you commit to an acquisition, investment or strategic move you can't easily undo.
Developing and evaluating strategic options, business plans and priorities, supported by independent analysis and constructive challenge.
Supporting acquisitions, disposals and investments through commercial and operational due diligence, including market assessment, business performance and potential risks.
Building robust business cases that evaluate options, investment returns, risks and trade-offs, providing a clear basis for important decisions.
Designing organisational structures, accountabilities, processes and operating models to support business strategy and performance.
Planning and delivering business transformation, from defining the case for change through to implementation and measuring outcomes.
Managing competitive tender processes, from defining requirements and preparing tender documentation through to evaluating proposals, supplier selection and negotiation.
Insurance leadership when you need it: fractional and interim roles, plus board and NED support.
Providing experienced insurance leadership on a fractional or interim basis, whether to fill a critical role, manage a transition, improve performance or lead a specific programme of work.
Providing independent advice, governance expertise and constructive challenge to boards and committees, including Non-Executive Director and trustee appointments.
Supporting executives, business owners and emerging leaders through individual coaching and mentoring, helping them develop their leadership capabilities, navigate challenges and achieve their professional goals.
Datasets and intelligence we're developing for insurers, brokers and MGAs, drawing on the same capabilities we use in our advisory work.
Our ambition is to create a portfolio of proprietary data products that address specific industry challenges, combining public, licensed and partner datasets with our own analysis and modelling.
Our products are at different stages of development. We'll share more information as individual products become available.
Whether you have a specific project in mind or a challenge you're still working through, we'd welcome a conversation.