Nicola is a senior marketing leader with more than 25 years' experience across the insurance and legal services sectors. She has held senior roles at Simply Business and BGL Insurance, including comparethemarket.com, working across B2C and B2B2C environments.
Her expertise spans brand strategy, proposition development, customer insight, integrated marketing, customer acquisition and customer experience. Having worked across the insurance customer lifecycle, from acquisition and purchase through to claims and related legal services, she brings an end-to-end perspective on strengthening propositions, improving customer outcomes and building trust.
Nicola now co-owns a consultancy business, working as a marketing consultant and fractional marketing leader. She helps organisations define their marketing direction, sharpen their positioning and align brand and growth strategies with wider business objectives.
Alongside her consultancy work, Nicola mentors business owners, aspiring leaders and marketing professionals, helping them build confidence, strengthen their leadership skills and accelerate their development.